In the name of barolo. The pira family has been tied to the hills of serralunga d'alba, a land of great wines, since the late 19th century.

In the 50s Luigi Pira decided to focus on grapes and wine, in the following decades he sold grapes and open wine to the biggest wineries in the area of Alba which sought after high quality products from Serralunga d'Alba.
It was a first step towards its own production, which was impressed in this earth and able to give great red wines, Barolo above all. In the early 90s Gianpaolo, Luigi's son, started to take part in the winery management, and the wine quality became the key factor. Today Gianpaolo is flanked by his brothers Romolo and Claudio.

Luigi Pira's Nebbiolo is sourced from south-facing vineyards, predominantly composed of clay and limestone, planted in 1999 in the Serralunga d'Alba area. After fermentation in rotary fermentors with temperature control for 10-15 days, the wine is matured in a mixture of small and large wooden barrels for 12 months.

The wine is intense garnet red in colour with a nose typical of a young wine - complex, fruity, spicy with light leather tones and notes of cherry and rose. The palate is supple, with sweet, gentle and persistent tannins.

This delightful wine would accompany foods such as pasta and rice with meat or roast veal to perfection.

"Gianpaolo Pira runs the Luigi Pira winery today. His 2018 Langhe Nebbiolo (with 6,000 bottles made) shows some ripeness with cherry skin, wild berry, pressed rose and some iron-rich soil. These results are simple and sharp, rendering an authentic and naked expression of the Nebbiolo grape. Drink 2020 - 2024.
89 points."
(Monica Larner, The Wine Advocate, July 2020)